Drain cleaning isn't a side category for us. It's the whole company.
DrainRank was built by someone who's been on the other side of the equipment desk.
I'm Justin.
I'm not a marketer. I built this for drain shops because I watched too many good ones get ripped off by agencies that didn't know a snake from a jetter.
Before DrainRank, I spent years at ToolExperts selling hydro jetters, sewer cameras, and rooter equipment to drain shops all over the country. I was on the phone with hundreds of owner-operators and I started seeing the same pattern over and over.
The shops with the best equipment weren't the ones winning. The shops with the best marketing were. The guys who understood the ladder — clog, then camera, then jetting, then repair — were doing three times the revenue per call as everybody else. Same trucks. Same techs. Different marketing.
The other thing I saw: almost every shop had been burned by some marketing agency. Agencies that treat drain cleaning like it's the same as roofing or HVAC. Agencies that promise leads and deliver a 40-page PDF report. Agencies that don't know what a jetter is, much less how to sell one.
So I built DrainRank. Drain and sewer only. One shop per town. Run by a guy who knows the equipment, knows the ladder, and will pick up his own phone when you call.
Why just drain shops, nobody else.
Most marketing agencies that take on plumbers do it because they'll take anybody. I'm the opposite. I only do drain cleaning shops because drain cleaning is the most underserved, highest-leverage corner of the whole home services business.
The math is different. A $150 call legitimately turns into a $15,000 sewer repair. The searches are different — somebody Googling "clogged drain" wants something totally different than somebody Googling "plumber near me". And the customers are different — drain customers shop around harder than anybody else in home services. Generic agencies miss all of it. I don't, because I'm not thinking about anything else.
The list.
- I won't take on roofers, HVAC guys, or electricians. Drain and sewer only.
- I won't promise lead counts I can't tie back to actual revenue.
- I won't work with two competing drain shops in the same town.
- I won't sell you stuff you don't need just to make the monthly bill bigger.
- I won't lock you into a long-term contract.